About Natasha Saipradist

Natasha is a recent graduate from the first-ever Masters in Branding program at the School of Visual Arts in New York City. Chaired by Debbie Millman (Partner & President of the Design division at Sterling Brands), the program is a comprehensive and intensive course study that combines five progressive segments: business, commerce, design, cultural anthropology, and behavioral psychology. By integrating them together in one context, students learn to understand the direct relationship between people and business to create and sustain successful brands.

Natasha has a deep curiosity in the relationship between human behavior, cognitive processes, and brands, especially in the underlying motivation behind individual buyer choices and how brands can create and retain positive experiences for people.

Natasha has 4 years of professional design experience, a Masters in Branding degree from the School of Visual Arts and a Bachelor in Communication Design from Pratt Institute.

Specialties
+ uncovering emotional & behavioral needs
+ identifying & translating cultural trend insights
+ brand strategies
+ brand relevance and positioning