About Natasha Saipradist

Natasha is equal parts brand strategist and designer. Having a background in both brand strategy and design, Natasha combines the perceptive and creative concepting aptitude of a designer with the pragmatic and big-picture-thinking skills of a strategist/planner. This allows her to provide a holistic view on how to tap into consumer mindset through both strategic and design standpoints. She believes that there is no design without strategy.

Although born and raised in Thailand, since the age of 11, she was immersed in a very Americanized community in Bangkok. She pursued both her Bachelor's and Master degree in New York. However, her roots remain Thai. She did not stop absorbing Thai culture from her family and friends. Her love of traveling and exploring new experiences has also added to her knowledge of culture, and how it can be applied to branding.

Natasha has 4+ years of professional design experience, a Masters in Branding degree from the School of Visual Arts, and a Bachelor in Communication Design from Pratt Institute.

Specialties
+ ethnographic reporting and analysis
+ cultural trend reporting and analysis
+ brand strategies and business strategies
+ brand relevance and positioning
+ brand equity measurement and valuation
+ strong visual communication capabilities

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