Natasha Saipradist | Brand Strategist


2011

Open Kitchen

Group members: Changzhi Lee, Manal Nassar, Natasha Saipradist, Taryn Espinosa

The Challenge: To identify an opportunity for a brand, product, or a service based on a human need.

Upon looking for a need, our findings showed that single adults are a growing demographic. New York is the unrivaled leader in single-individual households. Therefore, we decided to focus our studies on New York City metropolitan residents. We found a solution that could give single people living in New York City opportunities to naturally meet other people.


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Open Kitchen
Open Kitchen
Open Kitchen
Open Kitchen
Open Kitchen
Open Kitchen
Open Kitchen