All You Need is Love

Insight: All forms of love take effort, but it is easy to forget.

Solution: Portraying love in a concrete way through Mother Nature.

With people, we cannot see the result of our actions and love right away, but the results show generally fast in plants. Inspired by Jonn Lennon, each of All You Need is Love is a gardening line with products that personify aspects of human relationships. For example, a hydrometer is "Understanding", grow lights and frost protection fabrics are called "Hugs", and different kinds of seeds represent different kinds of love. Its goal is to let people learn how to care for plants and apply this to their lives.

All You Need is Love captures the essence of John Lennon with the use of white. John Lennon's wall, which represents a symbol of youthful ideas as well as a memorial to John Lennon, is used as a background graphic. The handwritten type acts as if someone wrote this on John Lennon wall.

Role: Brand Strategist and Designer