Nightcap

Insight: Women are sensory-driven.

Target: Young females who seek out for new experiences in life.

Solution: Bringing fun into dental care.

Nightcap is a trendy, fun, and fresh cocktail flavored dental care line. The line consists of salt rimmer toothpaste, dental wash, tongue spray, and dental wash refill. The dental wash is packaged in a clear cocktail shaker with plastic ice cubes and comes with a mini cocktail glass.

Role: Brand strategy, Design, and Production