Popbar

Insight: Adults think popsicles are just for kids, while gelato is associated with a more mature taste.

Opportunity: There is no whimsical franchise gelato brand that serves their product on popsicle sticks.

Solution: Transporting adults back to happy summer days with mature and healthy products made for them.

Popbar is a franchise gelato brand that opened its first store in East Village neighborhood of New York City in 2010. Its main products are all-natural and light gelato on sticks, mimicking popsicles. The brand utilizes light wood in design to convey its warm, whimsical, but mature personality.

Brand Personality: whimsical, warm, and mature.

www.pop-bar.com

Role: Brand strategist and Designer

Services Provided: Brand personality, naming, in-store experience design, brand key visual design, website design, promotional and branded materials design, and brand visual guideline.