Natasha Saipradist | Brand Strategist


2011

Fluidity

The Challenge: To identify shifts in cultures that we perceive, and to try to understand the forces behind them.

A Shift in Culture: Streaming away from an era of distinct separation of categories and ideas, we are near the mouths of all rivers, heading toward an era of Fluidity where everything can be anything, and everyone can be anyone, all flowing together into the open water of interconnectedness.


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